And wishing I could fall off my horse and take a nap! Work blows.
The most commonly used words at my office: "In theory," "correct" and "leverage."
Hearing "in theory" makes me just want to pull out my hair. Gag. Puke up a calculator.
A typical conversation with The Equation:
Me: So I was thinking that we should try to remarket to the customers from--
Her: Correct.
Me: But for the creative, do you prefer this ad or that one?
Her: In theory the first ad appeals to the greater demographic, but we should leverage the targeting aspect of the second ad. In theory, that would be better.
Me: Ok, sure, I will--
Her: Correct.
Correct, correct, correct! Ack!
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1 comment:
I dislike the word "creative" as a noun, as a rule. That's why i work in promotional marketing and not advertising. Blech. Haha.
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